Cognitive Challenges of Bioinspired Design…Among Business Practitioners
Last week, Dr. Ashok K. Goel of the Georgia Institute of Technology (GT) visited the University of Akron. Ashok delivered a talk as part of the Integrated Bioscience Seminar Series. The topic? Cognitive Challenges of Biologically Inspired Design. Given my personal interest in the biomimicry innovation process (reminder: the focus of my dissertation is creating a piece of a procedural template that could be readily implemented by R&D managers), I was absolutely enthralled. Like a tween at a Bieber concert, I was snapping photos and kneeling on my chair for a better view.